Charlottesville, VA and Dublin, OH, November 12, 2021 — Today, The Wendy’s Company announced that it is a new member of the How2Recycle® label program. By partnering with How2Recycle and implementing the label program, Wendy’s® packaging in the United States and Canada will feature educational information for Wendy’s customers on the proper way to dispose of and recycle consumer-facing restaurant packaging.
The How2Recycle label is a U.S. and Canada-based standardized labeling system that enables companies to clearly communicate how to recycle a package, improve the reliability, completeness and transparency of recyclability claims, provide a labeling system that is designed to follow the United States Federal Trade Association and Competition Bureau Canada’s guidance, and increase the availability and quality of recycled material.
“We are proud to partner with How2Recycle as we identify solutions that will help us advance and communicate our sustainable packaging goals and reduce our environmental footprint,” said Liliana Esposito, Wendy’s Chief Corporate Affairs and Sustainability Officer. “Communicating transparently and effectively on our packaging is an important step on our sustainable packaging journey, in addition to educating our customers on how to properly dispose of our packaging after use.”
Wendy’s customers can anticipate seeing the How2Recycle label on U.S. and Canada packaging start to roll out in 2022.
About Wendy’s
Wendy's was founded in 1969 by Dave Thomas in Columbus, Ohio. Dave built his business on the premise, "Quality is our Recipe®," which remains the guidepost of the Wendy's system. Wendy's is best known for its made-to-order square hamburgers, using fresh, never frozen beef*, freshly prepared salads, and other signature items like chili, baked potatoes and the Frosty® dessert. The Wendy's Company (Nasdaq: WEN) is committed to doing the right thing and making a positive difference in the lives of others. This is most visible through the Company's support of the Dave Thomas Foundation for Adoption® and its signature Wendy's Wonderful Kids® program, which seeks to dramatically increase the number of adoptions of children waiting in North America’s foster care systems. Today, Wendy's and its franchisees employ hundreds of thousands of people across more than 6,800 restaurants worldwide with a vision of becoming the world's most thriving and beloved restaurant brand. For details on franchising, connect with us at www.wendys.com/franchising. Visit www.wendys.com and www.squaredealblog.com for more information and connect with us on Twitter and Instagram using @wendys, and on Facebook at www.facebook.com/wendys.
*Fresh beef available in the contiguous U.S., Alaska, and Canada.
About How2Recycle
The How2Recycle® label is a U.S. and Canada-based standardized labeling system that clearly communicates recycling instructions to the public. Over 400 brand owners and retailers are members of How2Recycle, and tens of thousands of products carry the How2Recycle label in the marketplace. How2Recycle is a project of the Sustainable Packaging Coalition®, a membership-based group that brings together businesses, educational institutions, and government agencies to collectively broaden the understanding of packaging sustainability and develop meaningful improvements for packaging solutions. For more information, follow us on Twitter @How2Recycle or go to our website at www.How2Recycle.info. Companies interested in joining How2Recycle can visit http://www.how2recycle.info/join for more information or contact [email protected].
Media Contacts:
Wendy’s
[email protected]
How2Recycle
Sarah Messer
Communications Manager, GreenBlue
[email protected]