To celebrate Wendy’s new Tuscan Chicken on Ciabatta, the producers of this Italian-inspired sandwich are seeking bold new talent to be featured in the short film “L’Estrella de la Toscana” – Star of Tuscany – starring the Tuscan Chicken on Ciabatta alongside an A-list cast of premium ingredients:
• A warm, soft, toasted artisan ciabatta bun
• A homestyle chicken filet that’s tender and juicy on the inside, and crisp and flaky on the outside
• A garlic and roasted tomato aioli sauce with real chunks of chopped tomatoes, giving the sauce a rich flavor
• Fresh spring mix with nine different greens
• Natural Asiago cheese
• Freshly sliced red, ripe tomatoes
Try Wendy’s new Tuscan Chicken on Ciabatta and submit a caption based on scenes from the film, which will be released on April 22, on Wendy’s Facebook (www.facebook.com/Wendys) and Twitter (https://twitter.com/Wendys) pages. The funniest, most gusto-filled captions will be strung together to subtitle the Italian-dialogue video, which will debut on Wendy’s social channels in early May.
Sneak preview of the short film available here: http://www.youtube.com/watch?v=9MO0QXgEUMM
Aspiring fans with $4.69* in their wallets are encouraged to visit a participating Wendy’s restaurant for a limited time to get involved.
To celebrate the Italian-inspired Tuscan Chicken on Ciabatta, Wendy's is releasing a short film "L'Estrella de la Toscana" - Star of Tuscany - where fans will have the chance to taste the sandwich and submit captions to potentially be featured in the film.
*Recommended price. Prices may vary by market.
MEDIA CONTACTS:
Frank Vamos, 614-764-8477, mailto:frank.vamos@wendys.com
Janna Chapman, 404-879-9159, janna.chapman@ketchum.com