Send snowed-in, over-worked colleagues a reminder to liven up their lunch
February 05, 2014
DUBLIN, Ohio – Whether it’s lousy winter weather or a devilish deadline, too many workers stay deskbound at lunchtime – or skip lunch altogether. As workers trudge back to the office amidst winter weather conditions, Wendy’s® urges them not to take shelter with the all-too-familiar lunch habits.
Recent surveys reveal as many as 2/3 of workers eat at their desks – or not at all – for lunch. And a 2013 study* found that employees who work through lunch feel more stress and are less productive than those who take a break.
Enough, already. Change your ways, North America. Here’s how – with a boost from Wendy’s new savory sandwich—the Ciabatta Bacon Cheeseburger.
Send a humorous “lunch intervention”-themed e-card to any colleagues who are serial at-desk eaters. Wendy’s – in partnership with Someecards® – is releasing 20 e-cards asking consumers to reconsider their boring lunch choices and go for something livelier, like Wendy’s new Ciabatta Bacon Cheeseburger. An early “lunch intervention” e-card favorite: I can see by the crumbs on your keyboard that you don’t get out much.
For a limited time, those who heed the advice can enjoy from participating Wendy’s its new Ciabatta Bacon Cheeseburger, which features Mediterranean-inspired ingredients like tangy, creamy rosemary garlic aioli and sweet, mildly tart, roasted chopped tomatoes on a hot quarter-pound patty of fresh, never-frozen North American beef**. A spring mix made from nine different greens, naturally aged Asiago cheese and Applewood Smoked bacon round out this perfect combination of contrasting flavors and textures, nestled between toasted authentic ciabatta bread.
So, get to work on your harried friends and visit www.Wendys.com/Ecards through early March. Five of the e-cards will be available in Spanish.
* Lunch Breaks Unpacked: The Role of Autonomy as a Moderator of Recovery During Lunch, American Management Journal, March 2013
**Approximate weight before cooking. Fresh beef available in contiguous United States and Canada; North American beef available in North America.
About The Wendy’s Company
The Wendy's Company is the world's third largest quick-service hamburger company. The Wendy's system includes more than 6,500 franchise and Company restaurants in the United States and 28 countries and U.S. territories worldwide. For more information, visit www.aboutwendys.com or www.wendys.com.
About Someecards
Someecards Media consists of the innovative e-card site Someecards.com and humor site HappyPlace.com. The sites are updated daily with new content based on trending topics, cultural events, and holidays. The media network receives over 18 Million visits per month, has 2.2 Million Twitter followers, and generates over 100 Million Facebook impressions a month, making it one of the most visited and social destinations for comedy on the Web. Learn more at Someecards.com.
CONTACTS:
Frank Vamos, 614-764-8477, frank.vamos@wendys.com
Janna Chapman, 404-879-9159, janna.chapman@ketchum.com