October 01, 2013
WHEN:
Available for a limited time – beginning today until November
WHERE:
Available nationwide in all North American (U.S. and Canada) Wendy’s restaurants
WHAT:
Yet again, Wendy’s shows America it won’t chicken out when it comes to great food. Since July, millions of Americans have had a love fest with the Pretzel Bacon Cheeseburger. Wendy’s continues to fuel the nation’s pretzel craze by spreading the love and offering the answer to every chicken lover’s desire—Pretzel Pub Chicken—a hearty pub-inspired chicken sandwich served on its signature artisan pretzel bun. Chicken fans are showing signs of pretzel envy, and the Pretzel Pub Chicken provides the perfect cure – with a twist.
“Chicken sandwich lovers told us at the front counter, the drive-thru and especially in 140 character tweets why they deserved the pretzel treatment – and we’re responding in a big way,” said Liz Geraghty, Wendy’s VP of Brand Marketing. “If your neighborhood upscale pub teamed up with Wendy’s to create a chicken sandwich, the Pretzel Pub Chicken would be it.”
The mouthwatering, pub-style sandwich features:
- An artisan-baked, authentic pretzel bun: Wendy’s pretzel buns are made using the same process of traditional soft pretzels, giving them a rich interior flavor and slightly chewy rich crust that enhances the taste of the Pretzel Pub Chicken Sandwich. Each pretzel bun is hand cut, giving each one its own special appearance.
- Pub-inspired flavors: The pub-inspired flavors blend to make this hearty chicken sandwich one you wouldn’t expect from a Quick Service Restaurant (QSR). The Pretzel Pub Chicken starts with an all-white meat breast fillet, slightly breaded and topped with a fresh spring mix, freshly sliced red tomato… a slice of creamy Muenster cheese adds a rich flavor, along with warm cheddar cheese sauce and sweet and savory honey mustard – all enclosed in the signature toasted artisan pretzel bun.
- 3 Chicken fillets -- Made-to-order: Like all Wendy’s sandwiches, the Pretzel Pub Chicken is made to order with your choice of toppings. Customers can order it lightly breaded Homestyle, signature Spicy or freshly Grilled.
- Fast Casual quality at a QSR price: Only Wendy’s can offer the big flavor of chicken sandwiches found at upscale pubs with the convenience and price of a QSR. The recommended price for the Pretzel Pub Chicken sandwich is $4.79 US (prices will vary by market).
The Pretzel Pub Chicken is another component of Wendy’s ongoing brand transformation efforts, which also includes menu innovations; the re-imaging of restaurants with a bold, contemporary look; an updated Wendy’s logo; new crew uniforms; consumer-preferred menuboards and packaging; and a completely overhauled Wendys.com.
ABOUT THE WENDY’S COMPANY
The Wendy's Company is the world's third largest quick-service hamburger company. The Wendy's system includes more than 6,500 franchise and Company restaurants in the United States and 27 countries and U.S. territories worldwide. For more information, visit www.aboutwendys.com or www.wendys.com.
MEDIA CONTACTS:
Denny Lynch
614-764-3553
Denny.Lynch@wendys.com
Janna Chapman
404-879-9159
Janna.Chapman@ketchum.com