Lachey Joins America’s Adoration for New Pub-Style Cheeseburger with “Pretzel Love Songs”
July 09, 2013
It was love at first bite for multi-platinum recording artist and television personality Nick Lachey, who celebrated his own adoration for Wendy’s new Pretzel Bacon Cheeseburger at an exclusive, live event at a local Wendy’s restaurant on 259 West 34th Street in New York City on July 8.
As part of Wendy’s marketing campaign for the new Pretzel Bacon Cheeseburger, Lachey celebrated customers’ love by choosing his favorite, most love-filled social media posts using the hashtag #PretzelLoveSongs and sang them to a national online audience. He also sang two of his hit songs, “I Do” from 98 Degrees, and “This I Swear” from Lachey’s debut solo studio album “SoulO.”
The general public was able to watch a live stream of the event on Wendy’s Facebook page to listen to Nick Lachey sing his favorite Tweets celebrating the Pretzel Bacon Cheeseburger.
“I was amazed at all the excitement surrounding the new Pretzel Bacon Cheeseburger,” said Lachey. “I had a great time transforming the fans’ ‘pretzel love’ into musical lyrics. I’ve definitely been converted to an ultimate Pretzel Bacon Cheeseburger fan.”
Wendy’s “Pretzel Love Songs” is a new, social-by-design digital program that amplifies the overwhelmingly passionate social chatter about the new Pretzel Bacon Cheeseburger. To participate, customers are encouraged to try the Pretzel Bacon Cheeseburger and then, using the hashtag #PretzelLoveSongs, Tweet and post about how much they love it. Each week, Wendy's will turn the most creative posts into love song lyrics, scored and sung by professional musicians and vocalists. Lachey will sing his favorite posts from the campaign for the Pretzel Love Songs finale video in August.
For the fact sheet, videos, photos, advertisements and more information about Wendy’s Pretzel Bacon Cheeseburger, visit
http://pretzelbaconcheeseburger.aboutwendys.com/.
ABOUT THE WENDY’S COMPANY
The Wendy's Company is the world's third largest quick-service hamburger company. The Wendy's system includes more than 6,500 franchise and Company restaurants in the United States and 27 countries and U.S. territories worldwide. For more information, visit
www.aboutwendys.com or
www.wendys.com.
**Photography and video footage available upon request.**
MEDIA CONTACTS
Denny Lynch
614-764-3553
Denny.Lynch@wendys.com
Janna Chapman
404-879-9159
Janna.Chapman@ketchum.com